Progress
lives here.

See the change the mirror hides. A 30-second photo, lined up with your Day 1, every time.

Download on the App StoreComing soon to iPhone
Example person at day 180, leaner Example person on Day 1 Day 1Day 180 Drag me Example

Lined up for you

Finally see what's changing.

Every photo matches your Day 1: same framing, same size, same light. No more squinting at crooked mirror selfies.

Two progress photos taken at different angles and light
Your camera roll
Example later photo, lined up Example Day 1 Day 1Day 180 Example
In BUILT

Change over time

The scale lies. Photos don't.

Weeks of small days add up to something you can see. That's what keeps you going.

Proof worth posting

Your change, in one clip.

Save or share it in a tap, only when you want to. New ways to show it unlock as you keep going.

Example
Count-up
Example
Not recognized
Example
Then / Now
Example
Evolve
Example
Poster
Example
Film roll
Example
Time tunnel

30 seconds a day

A habit that sticks.

A nudge after your workout. A guide that shows you where to stand. Snap, done, back to your day.

Camera view with a framing guide Lined up

Private by default

Your photos stay yours.

  • On your phone, not in a feed. No followers, no likes, no one watching.
  • Backed up to your own iCloud. We can't see it.
  • Shared only when you choose. Nothing leaves without your tap.

Optional

See where you're headed.

Get an AI preview of a realistic goal, made from your Day 1. Clearly labeled AI, and only if you ask.

Example Day 1 photoDay 1
Example AI goal preview✦ GoalAI preview · Example

Questions

Is it private?

Yes. Your photos are stored on your iPhone and backed up only to your own private iCloud account, which we can't access. Lining up photos and matching the light all happen on your phone. BUILT never asks for access to your photo library. Privacy policy

Do I need a subscription?

No. BUILT is free to use, and new styles unlock as you keep checking in. BUILT Pro unlocks everything at once (plus extras like Face ID lock and no watermark), with a 7-day free trial.

What is the AI goal preview?

An optional picture of a realistic goal, made from your Day 1 photo and clearly labeled AI. Your Day 1 photo is sent to a third-party AI (OpenAI) only if you tap it. Nothing is stored on our servers; the preview is saved only on your phone.

Do I have to take a photo every day?

No. Check in on your own schedule: after workouts, every morning, or once a week. Each day you take a photo counts as one check-in.

Can I add photos I already took?

Yes. Pick them in Apple's photo picker and BUILT lines them up with your Day 1, using the date each photo was taken.

Start your Day 1.

Thirty seconds today. Something to look back on later.

Download on the App StoreComing soon to iPhone